Brand Words for the Imposter Game
Apple or Samsung, Nike or Adidas: these 40 brand pairs turn famous business rivalries into a game of who is bluffing.
40 pairs, ready to play. Free, no sign-up.
Play with the Brands packBrands word pairs
Civilians get the first word. In Undercover mode the imposter gets the second word; in Classic mode the imposter only sees the hint (if hints are on).
| Civilian word | Imposter word | Hint |
|---|---|---|
| Apple | Samsung | Phone maker |
| Microsoft | Tech giant | |
| Amazon | eBay | Online shopping |
| Netflix | Disney+ | Streaming service |
| YouTube | TikTok | Video app |
| Snapchat | Photo-sharing app | |
| Telegram | Messaging app | |
| Social network | ||
| Nike | Adidas | Sportswear |
| Puma | Reebok | Sneaker brand |
| Zara | H&M | Fast fashion |
| Gucci | Louis Vuitton | Luxury fashion |
| Rolex | Casio | Watch brand |
| McDonald's | Burger King | Burger chain |
| KFC | Popeyes | Fried chicken chain |
| Starbucks | Costa Coffee | Coffee chain |
| Domino's | Pizza Hut | Pizza chain |
| Subway | Pret | Sandwich chain |
| Coca-Cola | Pepsi | Soda company |
| Toyota | Honda | Japanese car maker |
| BMW | Mercedes | German luxury car |
| Tesla | Ferrari | Fast dream car |
| Ford | Chevrolet | American car brand |
| Tata | Mahindra | Indian car maker |
| Uber | Ola | Ride-hailing app |
| Airbnb | Booking.com | Travel stays app |
| IKEA | Walmart | Huge store |
| LEGO | Hot Wheels | Toy brand |
| PlayStation | Xbox | Game console |
| Nintendo | Sega | Classic gaming company |
| Sony | LG | Electronics brand |
| Intel | Nvidia | Computer chips |
| Colgate | Oral-B | Toothpaste or brush |
| Dove | Nivea | Skincare brand |
| L'Oreal | Maybelline | Makeup brand |
| Red Bull | Monster | Energy drink |
| Cadbury | Nestle | Chocolate maker |
| Lay's | Pringles | Crisps brand |
| Visa | Mastercard | Payment card |
| PayPal | Google Pay | Digital wallet |
Who the brands pack suits
Brand rivalries are something everyone has an opinion on, which makes this pack great for friend groups, students and office socials. You do not need to be a marketing expert. If you have ever chosen between two phones, two burgers or two pairs of trainers, you already know enough to play.
Sample rounds and clues
- Apple vs Samsung. "Phones" and "expensive" fit both. "Galaxy" or "iPhone" ends the round, so careful civilians say "camera" or "launch event" instead.
- Nike vs Adidas. "Trainers" and "sports" are perfectly shared. "Tick" or "three stripes" gives a player away immediately.
- McDonald's vs Burger King. "Fries" and "drive-thru" fit both. "Clown" or "Whopper" do not.
Other strong pairs: Netflix vs Disney+, PlayStation vs Xbox and Visa vs Mastercard.
Making it easier or harder
In Undercover mode, an imposter holding Pepsi will happily describe "fizzy cola" alongside everyone with Coca-Cola, not realising they are the odd one out. If you want to give the imposter a fair shot, switch to Classic mode, where they know their role and may see a hint such as "Phone maker".
Brands combine nicely with video games or drinks. You can also add local shops and brands from your own country as custom words.
Keep an eye on logo and colour clues. They feel safe because they are vague, but brands are built around exactly those details, so they often expose a player faster than they expect.
Keep exploring
Hosting a team social? Read the imposter game for the office guide, or check the full rules.
More word packs
- Food
- Drinks
- Animals
- Movies
- TV & Streaming
- Cartoons
- Sports
- Footballers & Athletes
- Music & Instruments
- Countries & Cities
- Jobs
- School
- Household Objects
- Video Games
- Superheroes
- Holidays & Christmas
- Halloween
- Bollywood
- Cricket
- Kids (Easy)
- Family Night
- Couples
- Office & Work
Ready? Start a round in two taps.
Play with the Brands pack